DLR pitch

Our draft for the redesign of the German Center for Aerospace (DLR: Deutsches Zentrum für Luft- und Raumfahrt) was tendered as part of a non-public invitation by the DLR.

The aim of our strategy was to expand the reach of the website and especially to make it interesting to a young target group. Because of the DLR’s magnificent photo archives, we placed these motifs at the center of our design. In so doing, we graphically evoked the fascination of space on a large scale and offered an emotional entry point into this topic. The large dimensions of the images now make it possible to show a research result or a mission description at the pictorial level and in detail. Apart from that, the page structure features layering. Unfortunately, the request for tender from the DLR was revoked.

Our services
  • strategy
  • application design